8 Ways to Use AI Product Videos from Your Shopify Store
One AI product video can do several jobs: sit on the product page as the lead visual, go out as a TikTok or Reels post, and come back as a branded ad. Mia - AI product videos makes those videos from the product photos already in your Shopify catalog, so there is no filming and nothing to edit. Here are the eight things you can do with them — what each one involves, and the guide that walks you through it. They are independent: use one, or all eight.
1 Turn the product photos you already have into video
The starting point. Mia works from your product images, so a product with clear, well-lit photos becomes a short marketing video without a camera, a studio or editing software. Each product costs one credit, the work runs in the background, and a video is typically ready in about a minute — in vertical 9:16. Start with How to generate AI product videos, or read what an AI product video generator does for a Shopify store for the wider picture.
2 Cover a whole batch of products in one go
Videos do not have to be made one at a time. In the Select Products grid, Select all grabs everything currently shown and Select without video targets only the products that do not have a published video yet, so you can close the gaps in your catalog in a single job. Each selected product uses one credit and produces its own set of options, and the cost line above the button spells out the total before you start — for example Will use 2 credits to generate 2 videos. The generation guide covers the selection tools in step 2.
3 Compare several takes before you commit to one
You are not stuck with a single roll of the dice. Every generation produces five options — five different AI takes — and the Compare Videos row in the Generation Queue / History lets you preview them side by side, with Play All to run the whole set at once. Mia reviews the finished takes and marks the strongest with a Recommended badge, but the choice stays yours. If an option comes back marked failed, Retry generates a fresh version at no extra cost, and if none of the takes pass the quality check, Retry for free regenerates the whole set without spending a credit. See How to generate AI product videos.
4 Put the winning take on your Shopify product page
The most direct use: click Publish on the option you like and Mia attaches that video to the product's media in Shopify, placed first so it is the lead visual a shopper sees. There is no theme editing and no re-uploading — you get a Video published successfully confirmation and the card's badge flips to Published. You can publish from the option card or from the full-size player after previewing. Follow How to publish AI product videos to your product pages.
5 Track which products have a video, and swap the one that is live
Useful once you have more than a handful of videos. Each card in the Select Products grid carries a small badge showing whether the product already has a published video — green for Has published video, red for No published video — and the Filter dropdown narrows the grid to With video or Without video so you can see your coverage at a glance. To change what is live, click Unpublish on the current video and Publish a different option; every generation keeps all its takes, so swapping is two clicks. The publishing guide covers both.
6 Post the same video to TikTok, Reels and Shorts
Your videos are not tied to the store. Open a video and Download Video saves it as an MP4 — already vertical 9:16, the native format for TikTok, Instagram Reels and YouTube Shorts, so it needs no cropping. For placements that are not vertical, the Share to social panel exports the same clip as Square (1:1) or Portrait (4:5) in one click, and Mia pre-fills a Caption with the product name and a starter set of hashtags that Copy caption puts on your clipboard. See Download and share your product videos.
7 Turn a clip into a branded ad
For paid campaigns, Make a branded ad wraps the video in a branded hook and a call-to-action and renders a paid-ready MP4 — the helper notes it takes about a minute, and the finished file downloads on its own. It is the fastest route from a product photo to something you can upload into an ad campaign without opening ad-editing software. The sharing guide walks through it in step 5.
8 Pay per video, with credits that do not expire
The commercial side is deliberately plain: 1 credit = 1 product video. Your balance sits at the top of the dashboard as a Credits badge, the cost preview tells you what a job will spend and how many credits are left after it, and if you select more products than you can cover, the generate button turns into a shortcut to top up. Buy More Credits opens one-time credit packs — no recurring charges — and purchased credits never expire. New stores start with free welcome credits. Details in How Mia video credits work.
Frequently asked questions
What can I actually do with an AI product video from my Shopify store?
Four things, from the same clip: publish it to the product page as the lead visual, download it as an MP4 for TikTok, Reels or Shorts, re-frame it to Square or Portrait for other feeds, and wrap it in a branded hook and call-to-action for a paid campaign.
Do I need to film anything or know video editing?
No. Mia works from the product photos already in your catalog and handles the motion, pacing and framing itself. You select products, generate, and choose between the finished takes.
How long does a product video take to make?
Generation runs in the background and a video is typically ready in about a minute. The Generation Queue shows live status — processing, queued and completed — so you can keep working while videos render.
Can I make videos for many products at once?
Yes. Select all takes everything currently shown in the grid, and Select without video targets only the products that do not have a published video yet. Each selected product uses one credit and comes back with its own set of options.
What does a video cost?
One credit per product video, and one credit produces five options to compare. Credit packs are a one-time purchase with no recurring charges, and purchased credits never expire. New stores start with free welcome credits.
Do I have to publish a video to my store to use it on social?
No. Downloading, re-framing, copying the caption and making a branded ad all work straight from the video window. Publishing to the product page is a separate, optional step.
What if I do not like any of the takes?
Retry generates a fresh version of a failed option at no extra cost. If none of the takes in a set pass Mia's quality check, the job offers a one-time Retry for free that regenerates the whole set without spending a credit.
